전략 경영

 

전략에 대한 정의는 수도 없이 많지만 그 중 

Alfred. D. Chandler, Jr.

Strategy is the determination of the long run goals and objectives of an enterprise, and the adoption of courses of action and the allocation of resources necessary for carrying out these goals

 

Strategic Thinking

 

Competition by Administration & Operation	Competition by Strategy
Hard-working (sweat)	Smart-working (intelligence)
Constant condition	Changing condition
Competing for the Present	Competing for the Future
Killing the competitors	Alleviating the competitive pressure
Efficiency	Effectiveness
Thoroughness	Simplification(戰略)
Discipline	Prioritization
Rigidity	Flexibility

 

Business Strategy (事業部 전략)	Corporate Strategy (全社 전략)
To establish competitive advantage in an industry	To decide which industries the firm should be engaged in and how it should allocate its resources
Competitive Strategy	Portfolio Strategy
Company as a Contestant	Company as an Organism
Market-oriented	Organization-oriented
Market Strategies	Market + Non-market Strategies
Focus on a Specific Business	Focus on the Business Portfolio

 

논리의 검증을 거치지 않은 경험은 잡담이며, 경험의 검증을 거치지 않은 논리는 공론이다.

– 김대중, “다시, 새로운 시작을 위하여” 중에서