Vision or Mission

Vision’ and ‘Mission’ are often used interchangeably

• A clear, compelling statement of what the company aspires to become in the future
• Conveys the unique purpose of a company
• Delimits the scope of activities that the company is, or will be, undertaking
  

Companies need vision to

• provide a sense of direction and purpose to the organization
  guide the development of strategies and organizations
  energize and inspire people to action