Source: http://www.pwc.com/extweb/industry.nsf/docid/C80CFC853D6497B58525746A005EA47F
Marcel Fenez, global managing partner of the entertainment & media practice, outlines some of the highlights from the newly published 2008-2012 Entertainment & Media Outlook.
He talks about the Net Generation and how they are continuing to set the pace and direction of change in the industry sector. How the fastest market growth is being seen in less established geographic markets and what companies will need to do to accommodate these dramatic changes in devices, market and consumer behaviour over the next 5 year
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